The Challenge

Based on the client's research, their target users were avid players rather than hobbyists who searched more for hardware & accessories, sought competitive communities and escaped into immersive genres and used gaming to learn new things.

The Solution

An intuitive search function was designed for the website and a periodic poll was introduced to have users engage and see opinions ofother gamers. For the content creators behind the website, a bespoke content editor was created, while a comprehensive staff management dashboard was developed for the admins.